Skip to main content

We are excited to announce that we have been awarded the E45 contract.


Karo appointed Ocean Healthcare to be its exclusive sales, marketing, and distribution partner for the Republic of Ireland effective from 1st of October 2022. Graham Stafford, Managing Director for Ocean Healthcare commented:

“We are excited to be working with Karo on E45, an iconic brand with 70 years of skincare heritage in treating dry skin conditions.  We already work with Karo for many years on their Multi-Gyn & Multi-Mam products and believe this is a perfect and complementary extension to our portfolio.  We look forward to our collaboration and partnership in making E45 bigger and stronger in Ireland over the coming years”

E45 was created in 1952 with its first product – E45 Cream – an emollient cream that works to seal in moisture.  It was produced by a Boots chemist in response to a customer request for a product that would soothe and protect dry skin.  It was initially only available in hospitals but due to its efficacy and increased demand, it expanded into retail.  For 70 years, E45 has been a skincare expert for dry and itchy skin conditions including dermatitis, eczema, psoriasis, ichthyosis, and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.  The reason for its popularity is that it works.  E45 is suitable for all the family.